Twitter: Why a Custom Background?

February 18, 2011 at 4:31 pm Leave a comment

I am currently running a design special for a custom designed Twitter background, and I want to share it with you. However, you may be asking why do I need one? or there isn’t very much space that can be seen why bother?

My top 5 reasons you should have a custom Twitter Background.

Brand Consistency. One of the key ingredients to any good brand is consistency, and your Twitter background is no exception. Consistency builds memorability and credibility.

First impressions. First impressions make lasting impressions, and details matter. When a prospective follower, and possible client finds themselves on your Twitter profile the first impression that they get can make or break their decision to move forward. You should do everything you can to create the experience that you want them to have. Is that experience custom? or is it generic?

New Twitter layout. The Twitter layout changed recently. If you had a custom layout before, it most likely won’t work with the new page layout, and you’ll need to update your background to accommodate for the new layout.

Differentiation. One question… why would you want to look like everyone else? If you have put any thought or effort into building your business and brand, you shouldn’t ruin that by using a generic or stock background, and risk being confused for someone else.

Never miss an opportunity. You should never miss an opportunity to market your business. And like I said in #1 and #2, consistency and details matter when staying one step ahead of your competitors. A Custom Twitter background is a simple, fun and easy way to expand your brand identity, and create a complete experience for your loyal fans!