New Brand Identity: Women Business Owners

I am thrilled to announce the new brand identity for the Seattle organization Women Business Owners (WBO). I have been an active member of the WBO since spring of 2007, and the organization has been a vibrant part of the Seattle business community for over 25 years. While the membership and events have always stayed fresh and current, the brand identity was stuck in the 80′s & 90′s.

Starting in January 2009, I worked closely with a re-brand committee and the board of directors to re-define the brand and graphic identity. My goal for the project was to bring WBO into the 21st century and visually communicate the enthusiasm and energy that members and guests feel while at a Women Business Owners meeting.

POSITIONING STATEMENT:
For modern women entrepreneurs who are focused on growth, WBO is the experienced Seattle networking organization that provides inspiration, community, and leadership development. That’s because WBO maintains a high-standard forum for diverse voices, topics, and perspectives.

BRAND VALUES:

• Inviting
• Strong
• Supportive
• Established
• Forward Thinking
• Evolving
• Sophisticated
• Energetic

THE LOGO BEFORE & AFTER:

THE NEW IDENTITY COLORS:
BERRY—Deep reds and dark pinks are thought of as elegant, cultivated, and refined, but definitely not boring! Rich, elegant, refined, mature, mixed with excitement and high-energy.

CHOCOLATE—There is also a sophisticated and luxurious warmth that come from the deep chocolate tones that remind people of a warm cup of coffee or a rich chocolate truffle. Rich, warm, wholesome, robust, natural, and traditional

KIWI—The majority of people see green as symbolic of “new beginnings.” It refreshes, restores, and feels reassuring. The brightness of green adds a fresh feeling to the berry and chocolate. Fresh, youthful and refreshing.

THE NEW PRINT IDENTITY:

The new print identity is complete, and the new website is just beginning, however I invite you to learn more about the WBO at their website www.WomenBusinessOwners.org and I hope to see you at a future event!