I’m Back!

I’m back! I’d like to think that I was missed, but I realize that it may take a while to build up my following before the public backlashes at my absence. The last few weeks have been wonderfully busy with new clients and great networking opportunities. That shouldn’t be an excuse, but I have slacked off on my online marketing plan… blogging, tweeting, reading other people’s blogs, etc.

It took a conversation with a potential client to whip me back into shape. We were talking about newsletters versus blogs, and how our minds treat them differently. We were in agreement that we can write a three paragraph blog and finish it in less than fifteen minutes and be completely satisfied. But we can write a three paragraph newsletter article and it can take an hour or more, and the level of anxiety is so much higher. This is one of the reasons that I stopped my newsletter and switched to my blog only.

Maybe it’s because with the newsletter I was emailing it directly to someone, so I had more anxiety around giving them extremely useful information. Where with the blog, I still want to provide useful information, but it feels more freeing.

This reminded me that writing on my blog is relatively easy, it’s good for business, and except for time, it’s free!

If you have experienced this same struggle with blog vs. newsletter, let me know what you think!